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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,837 companies indexed · Last updated: today
DirectoryAssociations & Interest GroupsProfessional & Trade AssociationsBernPromarca Schweizerischer Markenartikelverband
Promarca Schweizerischer Markenartikelverband Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of Promarca is to provide a platform for brand management and development, particularly through the organization of events such as the "Day of the Brand" and the "Promarca Forum", as well as through the awarding of awards such as the "Star of the Year" and the "Brand of the Year". Additionally, Promarca also offers services such as meeting room rental and consulting. It is an association that advocates for the interests of its members, predominantly Swiss companies, and supports them in brand management.

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Products & services

Industry:Professional & Trade Associations
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Promarca Schweizerischer Markenartikelverband

✓ Offered8
Interest Advocacy
Voice of the branded goods industry; background discussions with authorities and politics, expert and journalist interviews, promoting understanding of the value of brands and a fair market environment.
Advisory
Legal advisory and specialist legal expertise on competition law, market concentration, purchasing cooperations, trademark protection, Swissness, counterfeiting and piracy.
Knowledge
Sharing knowledge about the brand and deepening understanding of market-economy, political and societal topics and trends for brand companies.
Network
Exchange among members, experts, politics, media and associations; participation in commissions and the strategy council; attendance at events such as Tag der Marke and the Promarca Forum.
Events
Promarca Forum, Promarca Tag der Marke as well as internal events and member webinars; specialist events and exchange formats on brand, legal and sustainability topics.
Promarca Awards
Promarca Brand of the Year, Brand Sustainability Award, Explorer of the Year and Star of the Year to recognize brands and product innovations.
Membership
Membership for brand companies with access to advisory, knowledge, interest advocacy and networking, plus participation in exclusive events and committees.
Commission Work and Expert Committees
Marketing, communications, legal and sustainability commissions, as well as the strategy council/CEO Day for handling expert, communication and legal matters.
Trust & reputation

ranQ Trust Score of Promarca Schweizerischer Markenartikelverband: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Promarca Schweizerischer Markenartikelverband has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Promarca Schweizerischer Markenartikelverband scores 86.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.82.07%
Promarca Schweizerischer Markenartikelverband scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Promarca Schweizerischer Markenartikelverband scores 86.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.73.34%
Qualifications+0.00

Promarca Schweizerischer Markenartikelverband reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

July 1, 2026Media
Tag der Marke 2026: Warum starke Marken Menschen zusammenbringen
markt-kom.com
July 1, 2026Media
Marken kämpfen um echtes Vertrauen
bilanz.ch
September 11, 2025Media
Promarca: La Semeuse gewinnt Nachhaltigkeitsaward
persoenlich.com
June 11, 2025Media
Zweifel ist Promarca Brand of the Year 2025
organisator.ch
June 11, 2025Media
Promarca: Zweifel ist Marke des Jahres 2025
persoenlich.com
November 28, 2024Media
Promarca ernennt Barbara Castegnaro zur Geschäftsführerin
nau.ch
July 2, 2024Media
Ausgabe 06/2024: Rückblick: 10 Jahre Promarca Brand of the Year
persoenlich.com

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Location

Bahnhofplatz 1
3011 Bern

At a glance

Legal form
Association
UID
CHE-107.853.145
Founded
1991 · 35 years
Last commercial register change
January 8, 2026
Employees
21 to 50
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.73.06%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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