The purpose of the company is: the organization of events; the promotion of wines from Tartegnin and La Côte through events, media appearances or any other current or future means; the production, marketing and export of all products related to wine; the registration and exploitation of trademarks, patents and licenses in Switzerland and abroad related to wine, as well as their protection and safeguarding to ensure that they are not used by other parties without an explicit agreement. The company may, excluding operations prohibited by the Federal Law on the Acquisition of Real Estate by Foreigners (LFAIE), carry out any financial, commercial or industrial activity, movable or immovable, in Switzerland and abroad, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates or third parties, if it favors its interests or those of the group of companies to which it belongs.