The company's purpose is to create advertising concepts, manufacture products in the fields of digital printing, labeling and advertising technology, as well as implement graphic works. It can establish agencies, branches and subsidiaries in Switzerland and abroad, and engage in any activity that is suitable to promote the purpose of the company, in particular also acquire, manage, encumber and dispose of participations, real estate and intellectual property rights. It can also provide financing for itself and third parties, as well as provide guarantees and other securities.