To provide all hotel, social, administrative and advisory services of any kind, to import or export, to purchase, manufacture, sell, distribute and lease, in any form, wholesale and retail, all raw or manufactured products, and to carry out all commercial operations related to these activities. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, grant loans, in particular to associates, acquire or create similar or similar companies, acquire or sell real estate, and take charge of all functions that are intended to develop the purpose of the company or that have a direct or indirect connection with its object, as well as all financial and real estate transactions related thereto.