The company's purpose is to produce and distribute food and beverages, both online and through gastronomic establishments, shops, and catering services. The company can develop, acquire, and market franchise concepts, establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, broker transactions for them, or conclude transactions on their behalf and for their account, provide advice on economic and corporate matters, arrange financing for its own account or for third-party accounts, provide guarantees and sureties for subsidiaries and third parties, conduct trust transactions of all kinds, and acquire or dispose of patents and other intangible rights. Furthermore, the company can acquire, encumber, sell, and manage real estate in Switzerland and abroad, as well as conduct all business activities that are directly or indirectly related to its purpose.