The company's purpose is to offer services and consulting in the fields of marketing, advertising, promotions of any kind, commercial consulting, web marketing, market research and internet services. The import, export and retail and wholesale trade, also online in Switzerland and abroad, of products from every merchandise sector. The opening and management of shops and sales outlets. The company may acquire, own and sell real estate in Switzerland, as well as assume representations and licenses, hold, market brands and patents or assume representations in any field on its own behalf or on behalf of third parties. The company may also carry out any activity directly or indirectly connected with the company's purpose, establish branches, acquire other companies and participate in any form in enterprises with similar purposes, both in Switzerland and abroad.