The company's purpose is the purchase, sale and production, mainly in Switzerland, of perfumery articles and cosmetic products; participation in the financing, promotion and advertising related to the sale of these products; the registration, acquisition, transfer, exploitation, sale and transfer of trademarks and other intellectual property rights of any kind directly or indirectly related to the company's purpose; the realization of all commercial, industrial or financial operations intended to promote the development of the company and the sale of its products; the creation in Switzerland and abroad of branches or representative offices as well as the acquisition of participations in any form in commercial, industrial and financial companies, including in the real estate sector (excluding operations subject to the LFAIE).