The company's purpose is the development, holding, operation, and marketing of platforms, systems, intellectual property, data, tools, and services in the fields of interactive entertainment, digital content, and related technologies. The company may, in particular, grant licenses, franchise, and operate intellectual property, platforms, technologies, and services, and provide strategic, governance, management, technical, operational, financial, and other services to its subsidiaries, affiliated companies, or third parties. The company may also carry out all activities, acquire or take stakes in companies, create, manage, and finance subsidiaries and branches, undertake all operations, in particular commercial, financial, and real estate operations in Switzerland or abroad with regard to properties located in Switzerland (these must have an exclusively commercial use), either for its own account or for the account of third parties, directly or indirectly related to its purpose or likely to promote its development. The company may grant loans or any other form of financing to companies in the same group, as well as provide securities of all kinds, directly or indirectly for the benefit of companies in the same group or third parties, in particular in the form of guarantees, pledges, or securities over the company's assets.