The company's purpose is to offer services in the real estate industry, manage and broker, trade in, participate in and finance real estate, participate in and finance companies of all kinds at home and abroad, in particular those in the construction industry, telecommunications, cosmetics, automotive and internet sectors, offer services in the entertainment sector, trade in goods, purchase, sale and distribution of commercial goods, import, export, trade and sale of alcoholic and non-alcoholic beverages and food, as well as offer party services, offer services in the fields of interior architecture and styling of all kinds, and participate in and finance companies of all kinds at home and abroad. The company may establish branches and subsidiaries at home and abroad, acquire, hold, manage, sell, participate in or merge with similar or similar companies. The company may acquire, hold, dispose of, evaluate or have evaluated, manage and sell real estate, intellectual property rights and commercial, literary or artistic property rights at home and abroad. The company may establish subsidiaries, branches and agencies in Switzerland and abroad and participate in them. It may also carry out financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. The company is authorized to carry out all transactions that are directly or indirectly related to the company's purpose or are suitable for promoting it. It also pursues this purpose by holding participations in similar or similar companies and societies at home and abroad.