The company's purpose is the production, importation, distribution and trade, online or in-store, of alcoholic beverages, in particular artisanal spirits. It also aims to provide any services in the field of events, in particular the organization of promotional events. The company may also carry out any other activity having a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or relating directly or indirectly thereto.