pyyk GmbH conducts qualitative market research and organizational analysis and develops the HiCirrus online data-collection tool. Services include project management, qualitative data collection and analysis, study design, and consulting and training.
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Industry:Software Development
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Market research and organisational analysis
Qualitative market research, organisational analysis and innovation research; collection and analysis of data on market, brand, communication, customer expectations and employees' perspectives.
Project management
Full research projects from briefing to actionable conclusions; external execution and support to enable decisions on a solid knowledge base.
Data collection and analysis
Qualitative data collection through interviews and focus groups, and analysis of qualitative data to deliver practice-ready, actionable results.
Advisory and training
Advisory on research questions and study projects, as well as training to build methodological expertise within the company.
Study design and tool development
Development of study designs, questionnaires, interview guides and survey instruments, as well as facilitation of workshops to clarify research questions.
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