The company's purpose is to provide management consulting, trade in consumer goods, licenses, intellectual property rights, television rights and auditing services. The company may participate in other partnerships and corporations, either as a minority or majority shareholder, provide asset management services to third parties (but not manage third-party funds), manufacture products of all kinds, as well as market and distribute them worldwide. It may establish branches in Switzerland and abroad and participate in other companies in Switzerland and abroad. Furthermore, it may acquire, hold and sell real estate. The company may engage in all commercial, financial and other activities that serve the purpose of the company.