The purpose of the company is the management, exploitation, development, and protection of image rights, as well as commercial, marketing, contractual, and promotional activities for natural or legal persons, particularly in the areas of lifestyle, fashion, media, entertainment, sports, or other areas related to public notoriety. In particular, the company may engage in the following activities: representation and management of the commercial interests of its clients, including the negotiation and conclusion of partnership, sponsorship, licensing, or image rights agreements; consulting in the areas of brand strategy, communication, marketing, and development of public identity; management of the administrative, legal, and financial aspects of activities related to the exploitation of image rights or public notoriety; production, management, and distribution of multimedia and digital content; participation in companies or projects directly or indirectly related to its purpose. The company may acquire, hold, manage, and dispose of interests in companies of all kinds in Switzerland and abroad. The company may also enter into any transactions and agreements that directly or indirectly serve the company's purpose or are directly related thereto. The company may establish branches and subsidiaries in Switzerland and abroad and acquire, hold, manage, and dispose of real estate.
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