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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,887 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesMarket Research InstitutesLucerneQualitest AG Institut für Marketing- und Sozialforschung
Qualitest AG Institut für Marketing- und Sozialforschung Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Qualitest AG Institut für Marketing- und Sozialforschung is a market research institute that conducts tailor-made marketing and social research projects for national and international clients. It provides consumer, expert and B2B surveys and services in product and service development, brand and image research, customer and employee satisfaction measurement, using qualitative and quantitative methods and tools such as be-insight and QualiDoc.

AI-generated
Offering

Products & services

Industry:Market Research Institutes
✓ Offered10
Market research
Tailor-made marketing and social research for national and international clients; consumer, expert and B2B surveys, analyses and decision-making foundations.
Attitude, behaviour and motivation research
Surveys and analyses of attitudes, behaviour and motives as a basis for strategic and operational business decisions.
Product and service development
(Further) development of products and services based on research results and surveys.
Communication research
Research into communication as a basis for decisions on brand, image and sales issues.
Media research
Media research including billboard research and cinema advertising for assessing communication measures.
Brand and image studies
Studies on brand and image positioning as well as perception among customers and other target groups.
Customer satisfaction measurements
Measurement of customer satisfaction for quality assurance and to derive improvement measures.
Employee surveys
Employee surveys on satisfaction, attitudes and internal topics.
Mystery research
Mystery research with test visits, test purchases and test calls to review service and sales processes.
Methods for qualitative and quantitative surveys
Focus groups, ethnographic research, expert interviews as well as online, telephone, face-to-face and written interviews.
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3.9/5

Qualitest AG Institut für Marketing- und Sozialforschung

Trust & reputation

ranQ Trust Score of Qualitest AG Institut für Marketing- und Sozialforschung: 3.9 out of 5.0

Trust Score3.9/ 5.0

High

x

Data basis 96% · As of October 2026

Qualitest AG Institut für Marketing- und Sozialforschung scores 49.5 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.50.024%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.17.610%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.88.08%
Qualitest AG Institut für Marketing- und Sozialforschung scores 85.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Qualitest AG Institut für Marketing- und Sozialforschung scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Qualitest AG Institut für Marketing- und Sozialforschung scores 28.6 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.28.64%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Qualitest AG Institut für Marketing- und Sozialforschung reaches a ranQ Trust Score of 3.9 out of 5.0 — rated «High». The rating draws, among other things, on 1.0 out of 5 stars from 1 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
1
of 5

Aggregated from 1 reviews across all connected sources

Sources
GGoogle11
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Location

Rosenberghöhe 3
6004 Lucerne
Opening hours
Mon
08:00 - 18:00
Tue
08:00 - 18:00
Wed
08:00 - 18:00
Thu
08:00 - 18:00
Fri
08:00 - 18:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-108.007.176
Founded
2008 · 18 years
Last commercial register change
October 18, 2012
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.100.06%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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