The core activity of QuarzWeiss is the provision of marketing services, in particular: development of marketing strategies, creation of content (text, image, video), search engine optimization (SEO) and advertising (SEA), marketing automation, email marketing, public relations, content production, social media marketing, photography and video production. The company positions itself as a marketing agency specializing in content creation and marketing strategy development to support companies in positioning their brand and communicating with their target groups.