The company's purpose is to design, develop and produce as well as market, maintain, license and further develop brands and products in the fields of fashion, clothing, bags, travel luggage, and to advise companies in the areas of brand positioning and brand enforcement. In pursuing its purpose, the company achieves a significantly positive impact on the common good and the environment through its business activities. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.