The company's purpose is to engage in business activities in the luxury sector. This includes, but is not limited to, the following activities: - Trading in luxury goods - Operating a gourmet restaurant and other activities in the field of gourmet gastronomy such as catering, organizing tastings and cooking events - Organizing general events in the luxury sector. The company may acquire, manage and transfer patents, trademarks and technical and industrial know-how, acquire, manage and sell real estate in Switzerland and abroad, participate in other companies in Switzerland and abroad, establish branches and subsidiaries in Switzerland and abroad. The company may participate in group financing, in particular by granting loans to its direct or indirect shareholders or other group companies or providing guarantees or other securities of any kind for their liabilities to third parties, even if these loans or securities are in the exclusive interest of its direct or indirect shareholders or other group companies and are provided free of charge. The company may conduct all other business that directly or indirectly promotes the aforementioned purposes.