The company's purpose is to provide services in the areas of communication, management and media consulting. The company operates as an agency, particularly for individuals, companies and event organizers in the areas of communication, management and media consulting. A special focus is placed on services in the sports, advertising, tourism and film sectors, as well as the management of athletes and the trading of rights in various areas of communication. The company can acquire, hold, manage and rent properties in Switzerland and abroad, particularly for tourist purposes, as well as sell properties. Furthermore, the company can conduct all commercial and financial transactions that serve its purpose. It can also establish branch offices.