The provision of all services in the fields of sports promotion and representation of athletes. It also aims to import, export and trade clothing and equipment in the field of sports as well as the operation of public establishments. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or relating directly or indirectly thereto.