The company's purpose is to provide advice and management in the fields of image management, management, communication, marketing, and development in sports and other financial activities, as well as to provide related services and trade in sports and promotional items, and to carry out any other financial operation. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, within the framework of its main activity and except for operations prohibited by the LFAIE, carry out all securities, financial or service transactions and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.