The core activity of Publimmo is the development and provision of software solutions and services for the real estate industry, particularly for real estate agents and agencies. This includes: the development and distribution of a CRM software (Customer Relationship Management) specifically designed for the real estate industry, which facilitates the management of customer contacts, document creation, and communication; the provision of real estate portals such as Acheter-Louer.ch and Homegate.ch, where properties can be offered and searched; the creation of websites for real estate agencies and agents; and the development of Partagimmo, a system for exchanging real estate listings between different users (MLS - Multiple Listing Service). In summary, Publimmo's core activity can be described as the development and provision of digital solutions for the real estate industry, with the goal of increasing the efficiency and success of real estate agents and agencies.