The production, marketing, and provision of services in the field of advertising, particularly in printing, advertising technology, and related activities. The company may hold shares in other companies and acquire, operate, manage, and sell real estate and intellectual property rights, establish subsidiaries and branches in Switzerland and abroad, and undertake all legal acts in connection with its purpose or which are likely to promote its development or that of companies in the same group. The company may grant direct or indirect financing to third parties, including companies in which it holds a direct or indirect stake, to its direct or indirect shareholders, and to companies in which they hold a direct or indirect stake, whether through loans or other financing, including as part of cash pooling agreements, as well as constitute securities of any kind for their commitments, including through pledges or fiduciary transfers of the company's assets or guarantees of any kind, whether for remuneration or not.