The cooperative aims to operate and promote viticulture in the municipality of Brienz and adjacent areas in the interest of its members. It places great emphasis on the production of high-quality wine and its by-products. The cooperative may trade in wines and their by-products. Furthermore, it may acquire or sell real estate and enter into any business and conclude contracts that are suitable to promote the purpose of the cooperative or are related thereto. The cooperative strives for transparent business practices and does not operate for profit or speculation.