The company aims to provide services of all kinds in the areas of administration, corporate and employee management, marketing/PR, sales strategies, corporate consulting, as well as accounting and personnel administration. The company may establish branches and subsidiaries in Switzerland and abroad, acquire, hold, manage, sell, participate in or merge with similar or related businesses. The company may acquire, hold, dispose of, exploit or have exploited, manage and sell real estate, properties, intellectual property rights and commercial, literary or artistic copyrights in Switzerland and abroad. The company may establish subsidiaries, branches and agencies in Switzerland and abroad and participate in them. It may also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties. The company is authorized to conduct all business that is directly or indirectly related to the company's purpose or is suitable to promote it. It also pursues this purpose by holding participations in similar or related companies and corporations in Switzerland and abroad.