The company's purpose is to organize and manage, in Switzerland and abroad, events in the fields of leisure, economy, culture and sports, and to provide all services, including consulting and marketing, directly and indirectly related to this activity. The company may also engage in the rental of motor vehicles of all types, in Switzerland and abroad, for short or long periods, the management of company car fleets, and the provision of all services directly and indirectly related to this activity. Furthermore, the company may acquire, sell, hold, manage, and exercise supervision and control over participations in other companies in Switzerland and abroad. It may grant financing to companies in which it holds direct or indirect participations or other rights of any nature or which belong to the same group as the company, as well as provide guarantees or sureties to secure the commitments of these companies towards third parties or provide assistance to these companies in other ways. The company may also engage in any other commercial, industrial, financial, real estate or intellectual property activities in Switzerland and abroad that are useful for achieving its purpose.