The company's purpose is to trade in and rent electronic and technical devices, in particular in the fields of multimedia, film, video, photography, IT hardware and software, and in general, goods of all kinds. The company may establish agencies, branches and subsidiaries in Switzerland and abroad and carry out any activity that is suitable to promote the purpose of the company. In particular, the company may also acquire, manage, encumber and dispose of real estate in Switzerland and abroad, participations in Swiss and foreign companies, and intellectual property rights. It may also provide financing for itself and third parties, as well as grant guarantees and other securities.