Creation, purchase, manufacture, distribution and sale of all luxury goods and consumer products in the sectors of jewelry, fashion and home, crafts; study and exploration of all markets; directly or indirectly assume the service of all products, operate and supervise manufacturing workshops; acquisition, operation, concession and sale of licenses, patents, trademarks, designs, models, copyrights, technical knowledge and other intangible assets, protection, defense, use and exploitation directly or indirectly, in all forms, of all intellectual property rights, creation of branches in Switzerland and abroad, participation in industrial, commercial, financial or other companies, Swiss and foreign; and in general, carry out all operations, provide all services and assume all functions, both on its own account and on behalf of third parties, having a direct or indirect connection with the company's purpose.