The study, research, design, creation, design, consulting, development, production, dissemination, distribution, promotion, sale and after-sales service of all items in the jewelry and watchmaking industry and other areas of decorative objects, art, fashion and accessories as well as all luxury products derived therefrom; the company may participate in other companies and establish branches and subsidiaries, both in Switzerland and abroad; it may acquire, hold and dispose of real estate and, in general, carry out any activity directly or indirectly related to its purpose.