The core activity of Reset Thinking is the development of solutions that combine communication and technology to support companies in the digitalized economy. This includes the areas of: Communication: development of communication strategies and products for companies; Innovation: development of products and solutions for a digitalized economy based on modern algorithms; Algorithms: development of algorithms for optimized decision-making processes and automation of processes; Project Management: provision of project management services for the implementation of projects; and Consulting: provision of consulting services for companies in the areas of communication, innovation, and technology. The company also develops its own solutions up to market maturity and offers them as web services, such as Novest.io for planning and calculating investment capital.