The company's purpose is the creation, development, exploitation, and marketing of digital solutions and loyalty services for the restaurant, beverage, and food sectors, notably through the networking of partner establishments, the organization and trade of a discount system, and the animation of consumer communities. It also aims to provide consulting and all services in the fields of marketing and communication, and the trade of all types of products. The company may also engage in any other activity directly or indirectly related to these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto. It may also grant loans to its partners and/or stand in solidarity, guarantee, or act as a surety for loans granted by third parties to its partners.