The company aims to provide services in the areas of providence, finance, trading, e-commerce, event management, and personality coaching, and specifically includes consulting, brokerage, administration, and marketing, as well as the execution of related transactions. The company can acquire, encumber, sell, manage, and broker real estate, and can also acquire, manage, and sell trademarks, patents, and licenses. It can enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly related to it. The company can establish branches in Switzerland and abroad, participate in other companies, and conduct all business that is directly or indirectly related to its purpose. It can also provide financing for its own account and for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.