Trading in goods of all kinds, as well as providing services in the fields of marketing, communication, social media, computer science, corporate strategy, audiovisual and service provision in the field of online marketing of consumer products and equipment goods. The company also organizes courses, training sessions, workshops, seminars and coaching services in the aforementioned fields. It may acquire, hold, transfer and exploit patents, copyrights, trademarks and other intellectual property rights, as well as licenses of all kinds. It is authorized to establish branches in Switzerland and abroad, to participate in other companies, to acquire or merge with them. It may acquire, hold and transfer real estate. The company may grant loans or other financing, for consideration or free of charge, to its parent companies, direct or indirect subsidiaries, and provide guarantees of all kinds for the obligations of these companies, including by pledging the company's assets or fiduciary transfers of assets. It may conclude all transactions and contracts that promote its purpose or are directly or indirectly related to it.