The company's purposes are: the commerce (purchase, sale, trade, import, export, representation, distribution, manufacturing and marketing) of all movable goods (consumer goods, cultural products, food, non-food, handicrafts, artistic, technical or luxury), intended for individuals or legal entities and animals, in Switzerland and abroad, through any distribution channel (wholesale, semi-wholesale, retail, electronic); the design, development, production, transformation and customization of products under its own brand or for third parties; the development, operation and management of digital platforms, digital solutions, content, applications and e-commerce tools; the provision of various services (organization, space planning, management and development consulting, communication, marketing, advertising, printing, design, graphics, training, events); the creation, acquisition, operation and transfer of intellectual property rights (trademarks, patents, licenses, commercial concepts, franchises, distribution networks); the acquisition, holding, management, leasing and transfer of real estate, excluding all real estate operations prohibited by the federal law on the acquisition of real estate by foreigners (LFAIE). The company may engage in all activities directly or indirectly related to its main purpose, particularly in the field of patents, licenses, trademarks or intangible rights. It may financially participate or in any other way in all enterprises or companies pursuing a similar purpose or related to the main purpose of the company. The company may create branches in Switzerland and abroad, carry out all commercial, movable or immovable operations and conclude all contracts suitable for developing its purpose or directly or indirectly related thereto. The company may grant loans or guarantees to partners or third parties if this promotes its interests.
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