The company's purpose is to provide all services, training, coaching, strategic support, consulting, and workshop facilitation in the areas of commercial development, project management, sales, and marketing. It also aims to produce, design, and trade educational content. The company may additionally engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.