The company's purpose is to support organizational development for private companies as well as public organizations, particularly in the areas of strategy, leadership, management, organization, change management, human resources, communication, and public relations event planning. The company also aims to engage in any activity related to career management. Furthermore, the company may engage in any other activity that has a direct or indirect connection to these purposes; it may notably establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, and conduct all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.