The company's purpose is to design, market, communicate, launch and promote fashion and design brands, as well as to trade in fashion clothing, fashion accessories, cosmetics, glasses, art, etc. The company can acquire, manage, develop and sell properties in Switzerland and abroad, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and take all measures, enter into transactions or conclude contracts (in particular license agreements) that are suitable to achieve the company's purpose or are directly or indirectly related to it.