The company's purpose is to operate a shipping company, in particular to operate passenger ships and to lease and charter ships. It also aims to trade in ships and to organize, mediate and carry out trips of all kinds, in particular in the area of river cruises and with the ship "River Princess", as well as all related ancillary services. It can establish branches and agencies in Switzerland and abroad, acquire or establish similar and related companies, acquire or sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company directly or indirectly, or which concern the investment and management of the company's assets.