The company's purpose is to trade in household, sports, garden and leisure products, electrical appliances and electrical accessories via Amazon and other internet platforms, as well as through its own online shop. The company can also provide additional services in the areas of e-commerce, logistics and brand development, as well as conduct all business that is directly or indirectly related to this purpose. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.