Promotion and support of start-ups in the areas of consulting, financing, project and product development, in-house development of intangible projects and products, marketing and trading of the same, personnel placement, employee leasing, interim management, direct marketing and external communication consulting, development of ambient media tool campaigns, creation and trading of incentives and products of all kinds, as well as all measures aimed at acquiring, retaining and re-acquiring new customers in business and private customer sales, coaching and training of employees and managers, team building, personnel development, sales training and outplacement consulting, consulting and support in sales and marketing matters, as well as operational customer acquisition, software development and sales for the purpose of the company. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, encumber, sell and manage real estate in Switzerland and abroad, provide financing for its own account or for the account of third parties, and grant guarantees and sureties for subsidiaries and third parties.