The company's purpose is to organize and produce shows as well as all activities in the field of event management. The company may undertake all movable and immovable property transactions and conclude all contracts that are intended to develop its purpose or relate directly or indirectly to it; exercise any financial, commercial or industrial activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect connection with its purpose; grant loans or guarantees to associates or third parties if it serves its interests.