The purpose of the company is to provide services in the restaurant and hotel/events industry, as well as the production and trade of food and beverages, the manufacture, production, construction, distribution, marketing and trade of goods of all kinds in the areas/sectors of administration, finance (consulting), human resources, photography/film, freight/passenger transport, real estate, IT, cosmetics/fitness/wellness/health, art/culture, fashion, public relations/marketing/advertising, technology and tourism. The company may open branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with such companies and conclude all transactions and contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it. The Company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also undertake financing on its own account or on behalf of third parties and grant guarantees and sureties for controlled companies and third parties.