The company's purpose is to operate a hairdressing business; cosmetic and wellness treatments; sale and trade of hair care and cosmetic products; purchase and sale of products in the field of beauty, in particular nail design, cosmetics and jewelry, as well as the provision of related services. Management of perfumeries, in particular retail and wholesale trade with perfumery products of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.