The company aims to provide marketing services and business consulting, particularly in the areas of digital communication, employer branding, and personnel marketing. The company may also conduct any business and enter into contracts of any kind that are directly or indirectly related to its purpose, including acquiring, using, transferring, or selling patents, trademarks, licenses, distribution rights, and other objects and rights, as well as trading in goods and commodities of any kind. To the extent that legal restrictions do not apply (e.g., BewG), the company may acquire, encumber, dispose of, and manage real estate both domestically and abroad. The company may also provide guarantees and sureties for subsidiaries and third parties, as well as establish branches and subsidiaries both domestically and abroad, and participate in other companies both domestically and abroad.