The sole proprietorship aims to produce, import, export, trade and further process prints, pictures, greeting cards, calendars and other art and stationery items of all kinds; provide services in the field of beauty and trade in cosmetics and care products as well as nutritional supplements; organize events of all kinds in person or online; operate an online shop. The sole proprietorship can enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it, as well as establish branch offices in Switzerland and abroad, merge with other companies. It can acquire, sell and encumber properties as well as develop plots of land.