The company's activity includes consulting in commercial trading, the development of business plans and promotional projects in the luxury goods, art and sports sectors. Additionally, it can carry out all marketing activities related to these sectors. Consulting and assistance in international sports, event organization, representation and image management of athletes and merchandising. Sports business coaching and commercial strategies activities. The company can also carry out all necessary or complementary mobile and financial operations and investments to achieve its social purpose. The company can acquire, hold and sell participations and perform the related financial coordination. The company can acquire, hold and sell real estate in Switzerland and abroad. It can open branches and subsidiaries in Switzerland and abroad.