Roth Advisory provides management and IT consulting services, with a focus on strategy consulting, digitalization, IT strategy, project management, and process optimization. The core activities include: Management Consulting: strategy consulting, market analysis, M&A, due diligence, project management, cost savings, process optimization, and restructuring. IT Consulting: IT strategy, enterprise architecture, cloud strategy, automation strategy, data migration, software selection, and system replacement. Digitalization: data strategy, digital roadmap, IT target landscapes, migration path definition, big data/analytics, artificial intelligence, blockchain, robotic process automation, and process digitalization. The company supports clients in developing strategies, implementing technologies, and optimizing processes to achieve their business goals.