The company's purpose is to import, export, trade, sell and deal with goods and products of all kinds, in particular mountain, ice and climbing and sports equipment; perform high-altitude work and building installations of all kinds; design, sell, distribute, create and assemble climbing walls, as well as their service and maintenance; provide services related to mountain guides and climbing instructors; take over representations, insofar as they are directly related to the aforementioned activities; take over, organize and carry out brokerage, compensation and commission transactions and orders, as well as grant usage rights. Furthermore, the company aims to operate a car garage with all related activities, such as buying and selling motor vehicles and their accessories. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.