The company aims to provide services in the areas of strategic corporate consulting, development and marketing of new products and services, as well as operational project management within the sports equipment and sports marketing industry. The company may establish branches in Switzerland and abroad, participate in other companies, acquire or sell other companies. It may acquire, manage, encumber and sell real estate and securities, patents and licenses. It may carry out all commercial and financial transactions that may be conducive to the realization of its purpose. It may take out and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights.