The purpose of the company is to trade, in particular on online trading platforms, with goods of everyday and non-everyday use. The company can acquire, hold, sell and grant patents, copyrights, trademarks and other intellectual property rights as well as licenses of any kind. The company can establish branches and subsidiaries, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies. It can acquire, encumber, sell and manage real estate in Switzerland and abroad. The company can grant loans or other financing to its direct or indirect parent or subsidiary companies, with or without consideration, and provide security for the liabilities of such other companies, including by way of pledges on the company's assets or fiduciary transfers of the company's assets, or by way of guarantees of any kind. The company can enter into any business and conclude any contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it.