The company's purpose is to trade in products and mediate services related to the Hotel Sacher, Vienna, and to distribute or provide them with reference to the Hotel Sacher. Furthermore, the company aims to acquire, utilize or license to third parties for commercial exploitation, intangible rights, including know-how, related to the Hotel Sacher, Vienna. The company may participate in enterprises involved in the production and distribution of Sacher products or provide services with reference to the Hotel Sacher, as well as conduct all business that is suitable to promote the achievement of the company's purpose.